Enter the cost of goods ($) and the markup ($) into the Calculator. The calculator will evaluate the Price to Retailer. 

Price to Retailer Formula



  • PTR is the Price to Retailer ($)
  • COG is the cost of goods ($)
  • MU is the markup ($)

To calculate Price to Retailer, sum the cost of goods and the markup.

How to Calculate Price to Retailer?

The following steps outline how to calculate the Price to Retailer.

  1. First, determine the cost of goods ($). 
  2. Next, determine the markup ($). 
  3. Next, gather the formula from above = PTR = COG + MU.
  4. Finally, calculate the Price to Retailer.
  5. After inserting the variables and calculating the result, check your answer with the calculator above.

Example Problem : 

Use the following variables as an example problem to test your knowledge.

cost of goods ($) = 500

markup ($) = 60