Enter the cost of the item ($) and the desired profit ($) into the Suggested Retail Price Calculator. The calculator will evaluate the Suggested Retail Price. 

Suggested Retail Price Formula

The following two example problems outline the steps and information needed to calculate the Suggested Retail Price.

SRP = C + P

Variables:

  • SRP is the Suggested Retail Price ($)
  • C is the cost of the item ($) 
  • P is the desired profit ($) 

How to Calculate Suggested Retail Price?

The following steps outline how to calculate the Suggested Retail Price.


  1. First, determine the cost of the item ($). 
  2. Next, determine the desired profit ($). 
  3. Next, gather the formula from above = SRP = C + P.
  4. Finally, calculate the Suggested Retail Price.
  5. After inserting the variables and calculating the result, check your answer with the calculator above.

Example Problem : 

Use the following variables as an example problem to test your knowledge.

cost of the item ($) = 100

desired profit ($) = 50

SRP = C + P = ?