Enter the wholesale price ($) and the expected margin (%) into the Resale Price Calculator. The calculator will evaluate and display the Resale Price. 

Resale Price Formula

The following formula is used to calculate the Resale Price. 

RP = WP / (1-EM/100)

  • Where RP is the Resale Price ($)
  • WP is the wholesale price ($) 
  • EM is the expected margin (%) 

How to Calculate Resale Price?

The following example problems outline how to calculate Resale Price.

Example Problem #1:

  1. First, determine the wholesale price ($). 
    1. The wholesale price ($) is given as: 175.
  2. Next, determine the expected margin (%). 
    1. The expected margin (%) is provided as: 30.
  3. Finally, calculate the Resale Price using the equation above: 

RP = WP / (1-EM/100)

The values given above are inserted into the equation below:

RP =175 / (1-30/100) = 250.00 ($)


Example Problem #2: 

For this problem, the variables needed are provided below:

wholesale price ($) = 703

expected margin (%) = 39

This example problem is a test of your knowledge on the subject. Use the calculator above to check your answer. 

RP = WP / (1-EM/100) = ?