Enter the wholesale price ($) and the expected margin (%) into the Resale Price Calculator. The calculator will evaluate and display the Resale Price. 

Resale Price Formula

The following formula is used to calculate the Resale Price. 

RP = WP / (1-EM/100)
  • Where RP is the Resale Price ($)
  • WP is the wholesale price ($) 
  • EM is the expected margin (%) 

To calculate a resale price, subtract the expected margin rate from 1, then divide the wholesale price by this result.

How to Calculate Resale Price?

The following example problems outline how to calculate Resale Price.

Example Problem #1:

  1. First, determine the wholesale price ($). 
    1. The wholesale price ($) is given as: 175.
  2. Next, determine the expected margin (%). 
    1. The expected margin (%) is provided as: 30.
  3. Finally, calculate the Resale Price using the equation above: 

RP = WP / (1-EM/100)

The values given above are inserted into the equation below:

RP =175 / (1-30/100) = 250.00 ($)


Example Problem #2: 

For this problem, the variables needed are provided below:

wholesale price ($) = 703

expected margin (%) = 39

This example problem is a test of your knowledge on the subject. Use the calculator above to check your answer. 

RP = WP / (1-EM/100) = ?