Calculate selling price, cost, or price multiplier and compare profit, markup, and gross margin using direct multiplier, markup, or target margin methods.

Currency changes the display symbol only; the pricing math is unchanged.

A 1.5× multiplier means selling price equals 1.5 times cost.

Required: cost and price multiplier.

Price Multiplier Formula

The following formula is used to calculate the final price after applying a multiplier.

FP = BP * M

Variables:

  • FP is the final price after applying the multiplier
  • BP is the base price of the item or service
  • M is the multiplier applied to the base price

To calculate the final price, multiply the base price (BP) by the multiplier (M).

What is a Price Multiplier?

A price multiplier is a factor by which the base price of an item or service is multiplied to determine its final price. This is often used in retail to mark up the cost of goods for sale, or in business to apply a standard profit margin across products or services. The multiplier reflects the desired percentage increase over the cost.

How to Calculate Final Price with a Multiplier?

The following steps outline how to calculate the final price using a multiplier.


  1. First, determine the base price (BP) of the item or service.
  2. Next, determine the multiplier (M) to be applied to the base price.
  3. Use the formula from above = FP = BP * M.
  4. Finally, calculate the final price (FP).
  5. After inserting the variables and calculating the result, check your answer with the calculator above.

Example Problem : 

Use the following variables as an example problem to test your knowledge.

Base price of the item (BP) = $50.00

Multiplier (M) = 1.2