Enter the ad equivalent value and the multiplier into the calculator to determine the publicity value. This calculator helps in estimating the value of publicity gained through various media channels.
- Advertising Value Equivalency Calculator
- MVA (Market Value Added) Calculator
- Economic Value Added (EVA) Calculator
Publicity Value Formula
The following formula is used to calculate the publicity value.
PV = AEV * M
Variables:
- PV is the publicity value ($)
- AEV is the ad equivalent value ($)
- M is the multiplier
To calculate the publicity value, multiply the ad equivalent value by the multiplier. The ad equivalent value represents the cost of purchasing the equivalent amount of advertising space or time, while the multiplier reflects the additional value of earned media over paid media.
What is Publicity Value?
Publicity value is a metric used in public relations to quantify the benefit of media coverage for a brand or product. It is often compared to the cost of advertising, as it represents the estimated value of non-paid media mentions. The value is calculated by considering the cost of equivalent advertising space or time (ad equivalent value) and applying a multiplier that accounts for the credibility and impact of earned media.
How to Calculate Publicity Value?
The following steps outline how to calculate the Publicity Value.
- First, determine the ad equivalent value (AEV) in dollars.
- Next, determine the multiplier (M) that reflects the value of earned media over paid media.
- Use the formula PV = AEV * M to calculate the Publicity Value (PV).
- Finally, calculate the Publicity Value (PV) in dollars.
- After inserting the variables and calculating the result, check your answer with the calculator above.
Example Problem:
Use the following variables as an example problem to test your knowledge.
Ad equivalent value (AEV) = $5000
Multiplier (M) = 3
