Enter the total revenue and the total number of clicks into the calculator to determine the revenue per click. This calculator helps in analyzing the effectiveness of online advertising campaigns.
Revenue Per Click Formula
The following formula is used to calculate the revenue per click.
RPC = TR / TC
Variables:
- RPC is the revenue per click ($)
- TR is the total revenue ($)
- TC is the total number of clicks
To calculate the revenue per click, divide the total revenue by the total number of clicks.
What is Revenue Per Click?
Revenue per click (RPC) is a metric used to measure the average amount of revenue generated for each click on an advertisement or a link. It is a crucial indicator of the profitability of pay-per-click (PPC) advertising campaigns. A higher RPC suggests that each click is generating more revenue, which can be a sign of an effective advertising strategy.
How to Calculate Revenue Per Click?
The following steps outline how to calculate the Revenue Per Click.
- First, determine the total revenue (TR) generated from the clicks.
- Next, determine the total number of clicks (TC) on the advertisement or link.
- Use the formula from above = RPC = TR / TC.
- Finally, calculate the Revenue Per Click (RPC) in dollars.
- After inserting the variables and calculating the result, check your answer with the calculator above.
Example Problem :
Use the following variables as an example problem to test your knowledge.
Total Revenue (TR) = $500
Total Clicks (TC) = 250
