Enter the number of conversions and the conversion rate (%) into the Reverse Conversion Rate Calculator. The calculator will evaluate and display the Reverse Conversion Rate.

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## Reverse Conversion Rate Formula

The following formula is used to calculate the Reverse Conversion Rate.

L = C / (CR/100)

- Where L is the Reverse Conversion Rate (number of leads)
- C is the number of conversions
- CR is the conversion rate (%)

To calculate the number of leads from the conversion rate, divide the number of conversions by the conversion rate.

## How to Calculate Reverse Conversion Rate?

The following example problems outline how to calculate Reverse Conversion Rate.

Example Problem #1:

- First, determine the number of conversions.
- The number of conversions is given as: 500.

- Next, determine the conversion rate (%).
- The conversion rate (%) is provided as: 40.

- Finally, calculate the Reverse Conversion Rate using the equation above:

#L = #C / (CR/100)

The values given above are inserted into the equation below and the solution is calculated:

#L = 500 / (40/100) = 1250 (number of leads)

Example Problem #2:** **

For this problem, the variables required are provided below:

number of conversions = 250

conversion rate (%) = 40

Test your knowledge using the equation and check your answer with the calculator above.

#L = #C / (CR/100)** = ?**