Calculate how many visitors you need to reach a conversion goal or find your conversion rate from conversions and visitors in one step.

Count each visitor or lead at most once as converted. The traffic estimate assumes a constant conversion rate; it does not guarantee a target.

Use your own estimate. Suggested rates are examples, not benchmarks.

Reverse Conversion Rate Formula

The following formula estimates visitors or leads for a target number of conversions at a constant assumed rate. 

L = C / (CR / 100)
  • Where L is the estimated number of visitors or leads, rounded up to a whole number
  • C is the number of conversions 
  • CR is the conversion rate (%) 

To calculate the number of leads from the conversion rate, divide the target conversions by the percentage rate divided by100, then round up to a whole visitor. This is an expected-value estimate, not a guarantee. The calculator counts each visitor or lead at most once as converted.

How to Calculate Reverse Conversion Rate?

The following example problems outline how to calculate Reverse Conversion Rate.

Example Problem #1:

  1. First, determine the number of conversions.
    • The number of conversions is given as: 500.
  2. Next, determine the conversion rate (%).
    • The conversion rate (%) is provided as: 40.
  3. Finally, calculate the Reverse Conversion Rate using the equation above: 

#L = #C / (CR/100)

The values given above are inserted into the equation below and the solution is calculated:

#L = 500 / (40/100) = 1250 (number of leads)

Example Problem #2: 

For this problem, the variables required are provided below:

number of conversions = 250

conversion rate (%) = 40

Test your knowledge using the equation and check your answer with the calculator above.

#L = #C / (CR/100) = ?