Enter the number of conversions and the conversion rate (%) into the Reverse Conversion Rate Calculator. The calculator will evaluate and display the Reverse Conversion Rate.

## Reverse Conversion Rate Formula

The following formula is used to calculate the Reverse Conversion Rate.

L = C / (CR/100)
• Where L is the Reverse Conversion Rate (number of leads)
• C is the number of conversions
• CR is the conversion rate (%)

To calculate the number of leads from the conversion rate, divide the number of conversions by the conversion rate.

## How to Calculate Reverse Conversion Rate?

The following example problems outline how to calculate Reverse Conversion Rate.

Example Problem #1:

1. First, determine the number of conversions.
• The number of conversions is given as: 500.
2. Next, determine the conversion rate (%).
• The conversion rate (%) is provided as: 40.
3. Finally, calculate the Reverse Conversion Rate using the equation above:

#L = #C / (CR/100)

The values given above are inserted into the equation below and the solution is calculated:

#L = 500 / (40/100) = 1250 (number of leads)

Example Problem #2:

For this problem, the variables required are provided below:

number of conversions = 250

conversion rate (%) = 40