Enter the total cost spent on the campaign and the total number of engagements to determine the cost per engagement (CPE).

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## CPE Formula

The following formula is used to calculate a cost per engagement.

CPE = TC / TE

- Where CPE is the cost per engagement ($/engagement)
- TC is the total cost of the campaign ($)
- TE is the total number of engagements direcly tied to the campaign.

## CPE Definition

**What is CPE? **

CPE stands for cost per engagement. This is a term most often used in digital marketing to describe the cost it takes to receive one engagement on a marketing campaign.

What counts as an engagement will depend on the platform being used for the advertising campaign, but in general, they included clicks/likes/shares/etc.

## Example Problem

How to calculate CPE?

**First, determine the total cost of the advertising campaign.**For this example, a company spends a total of $10,000.00 on a campaign.

**Next, determine the total number of engagements that result directly from the campaign.**In this case, the advertising was successful and yield 3,000 engagements.

**Finally, calculate the cost per engagement (CPE).**Using the formula above the CPE is calculated to be:

CPE = TC / TE

CPE = $10,000/3,000

CPE = $3.33/engagement