Enter the total number of results and the total cost into the calculator to determine the cost per result.

Cost Per Result Formula

The following equation is used to calculate the Cost Per Result.


  • Where CPR is the cost per result ($/result)
  • TC is the total cost of the campaign ($)
  • TR is the total number of results

To calculate the cost per result, simply divide the total cost of the campaign by the total number of results.

What is Cost Per Result?


A cost per result is a term most often used in marketing or business to describe the cost it takes to get 1 of some desired result. This result can be anything from a sale to a lead.

It can also be used in the field of science to describe the cost of one result of a scientific test.

How to Calculate Cost Per Result?

Example Problem:

The following example outlines the steps and information needed to calculate Cost Per Result.

First, determine the desired result. In this case, the desired result is a sale.

Next, determine the total cost of the campaign. For this example, the advertising campaign cost $400.00.

Next, determine the number of results yielded by the campaign. In this case, there were 10 positive results.

Finally, calculate the cost per result using the formula above:


CPR = $400 / 10

CPR = $40 / result