Enter the total number of results and the total cost into the calculator to determine the cost per result.

## Cost Per Result Formula

The following equation is used to calculate the Cost Per Result.

CPR = TC / TR
• Where CPR is the cost per result ($/result) • TC is the total cost of the campaign ($)
• TR is the total number of results

To calculate the cost per result, simply divide the total cost of the campaign by the total number of results.

## What is Cost Per Result?

Definition:

A cost per result is a term most often used in marketing or business to describe the cost it takes to get 1 of some desired result. This result can be anything from a sale to a lead.

It can also be used in the field of science to describe the cost of one result of a scientific test.

## How to Calculate Cost Per Result?

Example Problem:

The following example outlines the steps and information needed to calculate Cost Per Result.

First, determine the desired result. In this case, the desired result is a sale.

Next, determine the total cost of the campaign. For this example, the advertising campaign cost $400.00. Next, determine the number of results yielded by the campaign. In this case, there were 10 positive results. Finally, calculate the cost per result using the formula above: CPR = TC / TR CPR =$400 / 10

CPR = \$40 / result