Enter the number of people who abandon their purchase and the number of purchases initiated into the Drop Off Rate Calculator. The calculator will evaluate the Drop Off Rate.

## Drop Off Rate Formula

The following two example problems outline the steps and information needed to calculate the Drop Off Rate.

DOR = A / P * 100

Variables:

- DOR is the Drop Off Rate (%)
- #A is the number of people who abandon their purchase
- #P is the number of purchases initiated

To calculate the drop off rate, divide the number of people who abandon their purchase by the number of purchases initiated.

## How to Calculate Drop Off Rate?

The following steps outline how to calculate the Drop Off Rate.

- First, determine the number of people who abandon their purchase.
- Next, determine the number of purchases initiated.
- Next, gather the formula from above = DOR = #A / #P * 100.
- Finally, calculate the Drop Off Rate.
- After inserting the variables and calculating the result, check your answer with the calculator above.

**Example Problem : **

Use the following variables as an example problem to test your knowledge.

number of people who abandon their purchase = 50

number of purchases initiated = 100

DOR = #A / #P * 100** **= ?