Calculate a sticker price per piece from batch size, material and printing costs and your target margin, with optional labor, packaging and selling fees.

Costs are totals for this batch; the price assumes the whole batch sells at one unit price.

Blank means 0, for example when ink is included in materials.

Modeled profit after entered costs and fees, divided by customer sales.

Optional costs and fees (blank = 0)

Related Calculators

Sticker Pricing Formula

R = (100(C + F)) / (100 - m - f)

Variables:

  • R is the unrounded customer order revenue floor before deducting transaction fees ($)
  • C is total production cost for the whole batch ($)
  • F is one fixed transaction fee for the entire order ($)
  • m is the desired modeled profit margin as a percentage of customer sales (%)
  • f is the proportional fee charged on customer order sales (%)
  • n is the positive whole-number quantity of stickers sold together

Production cost C = materials + printing + packaging + labor hours × hourly rate + overhead. Desired margin means modeled profit divided by customer sales, after the entered costs and fees. It is not markup on cost or margin on receipts after fees. Margin and proportional fee must be nonnegative and sum to less than 100%. The equivalent revenue formula is R = (C + F) / (1 – m/100 – f/100). Divide R by n, round the unit price UP to the next $0.01, then multiply that quoted unit price by n for the customer order. Fees = customer order × f/100 + F; modeled profit = customer order – fees – C; modeled margin = profit / customer order.

How to Calculate Sticker Pricing?

The following steps price a batch of produced stickers sold together in one transaction.

  1. Enter the whole-number batch quantity, material cost and printing or ink cost.
  2. Optionally enter batch packaging, labor hours and hourly rate, and other overhead. Blank optional inputs mean zero.
  3. Enter the desired sales margin. Optionally enter the applicable proportional fee and one fixed transaction fee for the whole order.
  4. Check that desired margin plus proportional fee is less than 100%, and that all stickers will be sold at the same price in one order.
  5. Select Calculate. Review the unit quote rounded up to a cent, customer order, modeled fees, profit and sales margin.
  6. After inserting the variables and calculating the result, check your answer with the calculator above.

Example Problem : 

Use the following variables as an example problem to test your knowledge.

Example batch: 100 stickers; materials $12; printing $8; packaging $3; labor 1 hour at $20/hour; overhead $5. Total production cost C = $48. Desired sales margin m = 40%; proportional fee f = 6.5%; fixed order fee F = $0.30. These are illustrative entered values, not default costs, a fee preset or a business target.

R = (48 + 0.30) / (1 – 0.40 – 0.065) ≈ $90.28037383. The unit floor is about $0.90280374, rounded UP to a $0.91 quote. Selling all 100 stickers together gives $91.00 customer sales. Unrounded modeled fees are $6.215 and profit is $36.785, giving a modeled sales margin of about 40.4231%. The displayed fees are $6.22 and profit $36.79. Money rows round independently, so adding displayed cost, fees and profit can differ by a cent from the displayed order.

FAQ

What does sales margin mean here?
Modeled margin is profit after the entered production costs and transaction fees divided by customer sales. Markup uses cost as its denominator. This calculator uses sales margin and does not offer a markup mode.

How is the fixed transaction fee applied?
It is charged once for the whole order, not once per sticker. All stickers are assumed sold together at the same unit price. Separate transactions can change total fees and need a different fee model.

Why round the unit price up?
The unrounded unit floor may contain a fraction of a cent. Rounding up to $0.01 avoids quoting below that floor when multiplied by the quantity. Fees and modeled profit then use the resulting customer order and unrounded arithmetic. If production cost and fixed fee are both zero, the computed quote is $0.00 and a sales margin is undefined at zero sales; the calculator does not claim a target margin was achieved.

What does this estimate exclude?
Taxes, shipping, discounts, refunds, omitted costs and platform-specific fee-rounding rules are excluded. Enter the fees that actually apply; no current fee rate is preset. Modeled profit is not accounting gross or net profit, and the arithmetic floor is not a market-price recommendation.