Enter the total completed views and the total number of impressions into the calculator to determine the view-through rate (VTR).

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## VTR Formula

The following formula is used to calculate the view-through rate of a video advertisement.

VTR = CV / I *100

- Where VTR is the view through rate (%)
- CV is the completed views
- I is the total number of initial impressions

In this case, a completed view is counted when the entire ad is viewed even when a skip button is available.

## VTR Definition

**What is VTR? **

VTR is an acronym used in video digital marketing to describe the view-through rate of a video ad. The view-through rate is defined as the ratio of the total number of completed views on a video ad(i.e total number of views that watch the entire ad) and the total number of initial impressions.

**What is a good VTR? **

A good VTR depends on the niche and goal of the advertisement, but in general, an advertiser would like to receive a view-through rate of over 1%.

## Example Problem

How to calculate VTR?

**First, determine the total number of initial impressions the video ad receives.**For this example, the video ad is playing on youtube and after a week-long campaign, there are 1,000,000 initial impressions.

**Next, determine the total number of completed views.**After the same week period, there were 15,000 recorded completed views.

**Finally, calculate the view-through rate of the campaign.**Using the formula above, the view through rate is calculated to be:

VTR = CV/I *100

VTR =15,000/1,000,000 *100

VTR = 1.5%