Use this markdown calculator to determine the new list price of your product. Enter the initial price and markdown % to calculate the new price. This calculator can also determine the original price and markdown rate given the other variables.

- Markup Calculator
- Margin Calculator
- Marginal Cost Calculator
- Original Price Calculator
- Return on Assets Calculator (ROA)

## Markdown Formula

The markdown formula is very similar to the formula for markup. The list price of an item can be calculated as follows.

NP = OP - (OP*MD/100)

- Where NP is the new price
- OP is the original price
- MD is the markdown %

To calculate the new price from a markdown, subtract the product of the original price times the markdown rate from the original price.

## What Is the Meaning of Markdown in Finance?

In finance, the term “markdown” refers to the purposeful reduction in the price or value of a good or service. This method makes said goods cheaper, more desirable, and thus much more competitive in the market.

Despite reducing the price, the overall revenue will be more profitable as it encourages a large number of its units to be sold.

## What Is Markdown vs. Markup?

While markdown is when a dealer decreases the price of goods for customers, markup is when the prices are increased to give a final selling price. In short, markup is the retail price for a product or service subtracted from its cost.

“Markdown” depends on the desirability of its goods to produce a large net profit. However, “markup” is generally used more in the market as it’s more reliable and easily relates the direct cost of the product to its profit.

## How to calculate Markdown

Let’s take a look at an example of how to use markdown in the real world.

Let’s assume you have a product that currently sells for $100.00. This product has not been selling as well as hoped for. As a result, you are looking to decrease the price to increase sales.

To do this, you are going to apply a markdown to that item. After some math, you’ve determined that a 5% decrease is a good place to start.

Next, you need to plug in the original price, and markdown % into the formula, or just simply use the calculator. This should yield a new price of $95.00.

**That means the total decrease due to the markdown was $5.00. **

To determine if this decrease will yield an increase in profit, you should visit our price elasticity of demand calculator.

This is an evaluation of how a change in price affects the change in total revenue and profit due to the change in demand.

## FAQ

**What is markdown?**

Markdown, is the opposite of markup. In other words, it’s the percentage reduction in the price of a good or service.

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