Enter the number of purchases and the number of events where a purchase could have occurred into the Purchase Rate Calculator. The calculator will evaluate the Purchase Rate.

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## Purchase Rate Formula

The following two example problems outline the steps and information needed to calculate the Purchase Rate.

**PUR = #P / #E * 100**

- Where PUR is the Purchase Rate (%)
- #P is the number of purchases
- #E is the number of events where a purchase could have occurred

## How to Calculate Purchase Rate?

The following example problems outline how to calculate Purchase Rate.

Example Problem #1:

- First, determine the number of purchases.
- The number of purchases is given as: 500.

- Next, determine the number of events where a purchase could have occurred.
- The number of events where a purchase could have occurred is provided as: 2000.

- Finally, calculate the Purchase Rate using the equation above:

PUR = #P / #E * 100

The values provided above are inserted into the equation below and computed.

PUR = 500 / 2000 * 100 = 25.00 (%)

Example Problem #2:** **

For this problem, the variables required are provided below:

number of purchases = 600

number of events where a purchase could have occurred = 1000

Test your knowledge using the equation and check your answer with the calculator..

PUR = #P / #E * 100** = ?**