Enter the number of purchases and the number of events where a purchase could have occurred into the Purchase Rate Calculator. The calculator will evaluate the Purchase Rate.

## Purchase Rate Formula

The following two example problems outline the steps and information needed to calculate the Purchase Rate.

PUR = #P / #E * 100

• Where PUR is the Purchase Rate (%)
• #P is the number of purchases
• #E is the number of events where a purchase could have occurred

## How to Calculate Purchase Rate?

The following example problems outline how to calculate Purchase Rate.

Example Problem #1:

1. First, determine the number of purchases.
• The number of purchases is given as: 500.
2. Next, determine the number of events where a purchase could have occurred.
• The number of events where a purchase could have occurred is provided as: 2000.
3. Finally, calculate the Purchase Rate using the equation above:

PUR = #P / #E * 100

The values provided above are inserted into the equation below and computed.

PUR = 500 / 2000 * 100 = 25.00 (%)

Example Problem #2:

For this problem, the variables required are provided below:

number of purchases = 600

number of events where a purchase could have occurred = 1000