Enter the total number of leads and the total traffic into the Calculator. The calculator will evaluate the Traffic To Lead Ratio.

## Traffic To Lead Ratio Formula

TLR = L / T * 100

Variables:

- TLR is the Traffic To Lead Ratio (%)
- L is the total number of leads
- T is the total traffic

To calculate the Traffic To Lead Ratio, divide the number of leads by the total volume of traffic.

## How to Calculate Traffic To Lead Ratio?

The following steps outline how to calculate the Traffic To Lead Ratio.

- First, determine the total number of leads.
- Next, determine the total traffic.
- Next, gather the formula from above = TLR = L / T * 100.
- Finally, calculate the Traffic To Lead Ratio.
- After inserting the variables and calculating the result, check your answer with the calculator above.

**Example Problem : **

Use the following variables as an example problem to test your knowledge.

total number of leads = 60

total traffic = 1000