Enter the total number of leads and the total traffic into the Calculator. The calculator will evaluate the Traffic To Lead Ratio. 

Traffic To Lead Ratio Formula

TLR = L / T * 100

Variables:

  • TLR is the Traffic To Lead Ratio (%)
  • L is the total number of leads
  • T is the total traffic

To calculate the Traffic To Lead Ratio, divide the number of leads by the total volume of traffic.

How to Calculate Traffic To Lead Ratio?

The following steps outline how to calculate the Traffic To Lead Ratio.

  1. First, determine the total number of leads. 
  2. Next, determine the total traffic. 
  3. Next, gather the formula from above = TLR = L / T * 100.
  4. Finally, calculate the Traffic To Lead Ratio.
  5. After inserting the variables and calculating the result, check your answer with the calculator above.

Example Problem : 

Use the following variables as an example problem to test your knowledge.

total number of leads = 60

total traffic = 1000