Enter the total number of visitors, total number of page views, and RPM of your website to calculate the total ad revenue generated from your website.

## Website Ad Revenue Formula

Website Ad Revenue is typically calculator using a metric called RPM. RPM stands for revenue per mille, or in other words revenue per 1 thousand page views. The following formula is used to calculate total revenue.

$$ = RPM * Pageviews

- Where $$ is the total website revenue for that day
- and RPM is the revenue per one thousand visitors.

## Website Ad Revenue Definition

Website ad revenue is considered all revenue generated from the showing of display advertisements on your website. This does not include affiliate commissions.

## How to calculate website ad revenue?

How to calculate website ad revenue?

**First, measure the RPM.**Calculate or determine your average revenue per 1000 page views.

**Next, determine your total pageviews.**This could be the total pageview for whatever time period you are analyzing.

**Finally, calculate the website ad revenue.**Calculate your ad revenue using the formula above.

## FAQ

**How do i increase website revenue?**

The only two ways to increase website revenue are to either increase the number of page views or increasing the RPM of your website.

**How do i increase RPM?**

Increasing RPM can be a difficult task, but optimizing your website for conversions or ad revenue is the most important aspect of a website owner. The quickest way to increase RPM is to optimize ad placements on your site.

**How do i increase page views to my website?**

The best way to increase page views on any website is to optimize for SEO. SEO stands for search engine optimization, which is a term used to describe making your website appear higher in the searches of a search engine such as Google.