Enter the total number of impressions and total number of engagements into the calculator. The calculator will evaluate and display the engagement rate of the ad or post.
Engagement Rate Formula
The following formula can be used to calculate the engagement rate on an advertisement or social media post.
ER = E/I *100
- Where ER is the engagement rate %
- E is the total number of engagements
- I is the total number of impressions
Engagement Rate Definition
An engagement rate is a percentage of the number of impressions of an ad or other medium that generate an engagement.
Engagement Rate Example
How to calculate engagement rate
- First, determine the total number of engagements
Depending on what’s trying to be measured, this could be click, shares, likes, or another type of engagement metric.
- Next. determine the total number of impressions
This is the total number of views of the post or ad. Often this is counted only in unique views.
- Calculate the engagement rate
Calculate the engagement rate of the ad or post using the information from steps 1 and 2 and the formula or calculator above.
Engagement rate is a rate that measures how often a person engages with a type of medium, usually an advertisement of social media post. This engagement could be things like shares, likes, or clicks. It could also be a combination of those things.
Simply by making a more appealing advertisement, you can drastically increase engagement rate.