Enter the total number of impressions and total number of engagements into the calculator. The calculator will evaluate and display the engagement rate of the ad or post.

## Engagement Rate Formula

The following formula can be used to calculate the engagement rate on an advertisement or social media post.

ER = E/I *100

- Where ER is the engagement rate %
- E is the total number of engagements
- I is the total number of impressions

## Engagement Rate Definition

An engagement rate is a percentage of the number of impressions of an ad or other medium that generate an engagement.

## Engagement Rate Example

How to calculate engagement rate

**First, determine the total number of engagements**Depending on what’s trying to be measured, this could be click, shares, likes, or another type of engagement metric.

**Next. determine the total number of impressions**This is the total number of views of the post or ad. Often this is counted only in unique views.

**Calculate the engagement rate**Calculate the engagement rate of the ad or post using the information from steps 1 and 2 and the formula or calculator above.

## FAQ

**What is engagement rate?**

Engagement rate is a rate that measures how often a person engages with a type of medium, usually an advertisement of social media post. This engagement could be things like shares, likes, or clicks. It could also be a combination of those things.

**How do you increase engagement rate?**

Simply by making a more appealing advertisement, you can drastically increase engagement rate.

## Related Terms

engagement rate calculator |

engagement rate formula |

how to calculate engagement rate |

instagram engagement calculator |

engagement calculator |

instagram engagement rate calculator |

influencer engagement calculator |

phlanx engagement calculator |

engagement calculator instagram |

engagement rate calculator instagram |

how to calculate engagement rate on instagram |

facebook engagement rate calculator |

engagement rate instagram calculator |

how to calculate engagement rate on facebook |

how to calculate instagram engagement rate |

influencer engagement rate calculator |

facebook engagement calculator |

twitter engagement rate calculator |

video completion rate formula |

free instagram engagement calculator |

twitter engagement calculator |

instagram engagement calculator free |

check engagement rate instagram |

instagram calculator engagement |

phlanx instagram engagement calculator |

how to calculate facebook engagement rate |

instagram engagement rate formula |

calculate engagement rate facebook |

how to find engagement rate on instagram |

engagement rate calculator facebook |

youtube engagement rate calculator |

facebook page engagement rate calculator |

check instagram engagement rate |

how to calculate engagement rate on twitter |

check engagement rate |

facebook engagement rate formula 2018 |

social media engagement calculator |

how to check engagement rate on instagram |

cost per engagement formula |

engagement rate facebook calculator |

how to calculate engagement on instagram |

engagement rate formula facebook |

how is engagement rate calculated |

facebook engagement calculator free |

how to calculate engagement rate instagram |

engagement calculator facebook |

engagement calculator for instagram |

phlanx engagement rate calculator |

how to calculate twitter engagement rate |

how to find engagement rate on facebook |

how to calculate social media engagement rate |

engagement rate formula instagram |

cost per engagement calculator |

how to find instagram engagement rate |

engagement rate facebook formula |

facebook engagement rate calculator online |

facebook engagement rate formula |

social media engagement rate calculator |

instagram engagement rate calculator free |

engagement rate checker |

how to check instagram engagement rate |

twitter engagement rate calculator online |

instagram post engagement calculator |

facebook engagement rate calculator free |

how to calculate instagram engagement |

influencer engagement calculator instagram |

instagram engagement formula |

how to find your engagement rate on instagram |

how to calculate average engagement rate on instagram |

find instagram engagement rate |

how to find out your engagement rate on instagram |

engagement calculator instagram free |

how does twitter calculate engagement rate |

instagram engagement rate checker |

twitter engagement rate formula |

calculate engagement rate twitter |

how do you calculate engagement rate on instagram |

free engagement calculator |

how to calculate influencer engagement rate |

calculating facebook engagement rate |

how do you calculate engagement rate on facebook |

how to calculate your engagement rate on instagram |

engagement rate calculator twitter |

free twitter engagement calculator |

social engagement calculator |

free engagement rate calculator |

free instagram engagement rate calculator |

engagement influencer calculator |

how to find facebook engagement rate |

how to find your instagram engagement rate |

calculate engagement rate on facebook |

engagement rate twitter formula |

engagement formula instagram |

find engagement rate instagram |

engagement rate twitter calculator |

phlanx influencer engagement calculator |

influencer engagement calculator free |

twitter engagement rate calculator free |

instagram calculator engagement rate |

how to calculate the engagement rate on facebook |

twitter engagement calculator free |

how to find twitter engagement rate |

social media engagement rate formula |

how to calculate your instagram engagement rate |

how is engagement rate calculated on facebook |

how to figure out instagram engagement rate |

how to find out engagement rate on instagram |

average likes on instagram calculator |

formula engagement rate instagram |

how to calculate average likes on instagram |

how to find engagement rate on twitter |

social media engagement formula |

phalanx instagram engagement calculator |

instagram post engagement rate calculator |

engagement rate formula twitter |

how to calculate instagram growth rate |

engagement calculator twitter |

how does instagram calculate engagement |

how to calculate engagement rate on social media |

instagram account engagement calculator |

how to calculate monthly engagement rate on facebook |

how do i find my engagement rate on instagram |

average engagement rate instagram calculator |

how is twitter engagement rate calculated |

how to find my engagement rate on instagram |

online instagram engagement rate calculator |

engagement formula social media |

how to calculate engagement rate for instagram |

instagram story engagement calculator |

engagement rate on instagram calculator |

find your instagram engagement rate |

how do you calculate instagram engagement rate |

linkedin engagement calculator |

how to calculate engagement rate twitter |

free influencer engagement calculator |

engagement on instagram calculator |

how to calculate engagement instagram |

find out engagement rate instagram |

how to calculate social media engagement |

how to find my instagram engagement rate |

engagement ig calculator |

find out instagram engagement rate |

engagement calculator youtube |

instagram engagement calculator online |

social engagement rate calculator |

calculating twitter engagement rate |

average likes per post instagram calculator |

average likes calculator |

how to calculate engagement rate on instagram post |

find my instagram engagement rate |

engagement rate calculator for instagram |

facebook post engagement rate calculation |

find engagement rate on instagram |

how to calculate facebook page engagement rate |

instagram follower growth rate calculator |

best instagram engagement calculator |

how do i calculate my engagement rate on instagram |