Enter the total number of impressions and total number of engagements into the calculator. The calculator will evaluate and display the engagement rate of the ad or post.

## Engagement Rate Formula

The following formula can be used to calculate the engagement rate on an advertisement or social media post.

ER = E/I *100

- Where ER is the engagement rate %
- E is the total number of engagements
- I is the total number of impressions

## Engagement Rate Definition

An engagement rate is a percentage of the number of impressions of an ad or other medium that generate an engagement.

## Engagement Rate Example

How to calculate engagement rate

**First, determine the total number of engagements**Depending on what’s trying to be measured, this could be click, shares, likes, or another type of engagement metric.

**Next. determine the total number of impressions**This is the total number of views of the post or ad. Often this is counted only in unique views.

**Calculate the engagement rate**Calculate the engagement rate of the ad or post using the information from steps 1 and 2 and the formula or calculator above.

## FAQ

**What is engagement rate?**

Engagement rate is a rate that measures how often a person engages with a type of medium, usually an advertisement of social media post. This engagement could be things like shares, likes, or clicks. It could also be a combination of those things.

**How do you increase engagement rate?**

Simply by making a more appealing advertisement, you can drastically increase engagement rate.