Enter the total number of impressions and the total number of engagements into the calculator. The calculator will evaluate and display the engagement rate of the ad or post.

Engagement Rate Formula

The following formula can calculate the engagement rate on an advertisement or social media post.

ER = E/I *100
  • Where ER is the engagement rate %
  • E is the total number of engagements
  • I is the total number of impressions

Engagement Rate Definition

Engagement Rate refers to the measure of interaction and involvement that an audience has with a particular piece of content. It is typically expressed as a percentage and indicates how well a post, advertisement, or campaign resonates with the target audience.

Engagement Rate is important as it serves as a valuable metric for evaluating the effectiveness and impact of content.

It provides insights into how actively people engage with the content, which can help businesses and marketers understand the level of interest and connection their audience has with their brand.

A high Engagement Rate suggests that the content is successfully capturing the attention and interest of the audience. It indicates that people are actively liking, commenting, sharing, or taking other desired actions, such as clicking on links or visiting a website.

This level of engagement signifies that the content is relevant, interesting, and valuable to the audience.

A low Engagement Rate may indicate that the content is not resonating with the target audience. It could imply that the content is not compelling enough to generate a response or not reaching the right audience.

Low engagement may also suggest that the content lacks relevance, fails to deliver the intended message, or lacks the desired call-to-action.

By monitoring and analyzing Engagement Rate, businesses and marketers can gain insights into what content is most effective in driving audience engagement.

This data can help inform future content creation strategies, enabling them to refine and enhance their messaging and delivery to better connect with their target audience.

Engagement Rate Example

How to calculate the engagement rate?

  1. First, determine the total number of engagements.

    Depending on what’s trying to be measured, this could be clicked, shares, likes, or another engagement metric.

  2. Next. determine the total number of impressions

    This is the total number of views of the post or ad. Often this is counted only in unique views.

  3. Calculate the engagement rate

    Calculate the engagement rate of the ad or post using the information from steps 1 and 2 and the formula or calculator above.

FAQ

What is engagement rate?

Engagement rate is a rate that measures how often a person engages with a type of medium, usually an advertisement or social media post. This engagement could be things like shares, likes, or clicks. It could also be a combination of those things.

How do you increase engagement rate?

Simply by making a more appealing advertisement, you can drastically increase the engagement rate.

engagement rate calculator
engagement rate formula