Enter the total number of impressions and the total number of engagements into the calculator. The calculator will evaluate and display the engagement rate of the ad or post.

## Engagement Rate Formula

The following formula can be used to calculate the engagement rate on an advertisement or social media post.

ER = E/I *100

• Where ER is the engagement rate %
• E is the total number of engagements
• I is the total number of impressions

## Engagement Rate Definition

An engagement rate is a percentage of the number of impressions of an ad or other medium that generates an engagement.

## Engagement Rate Example

How to calculate engagement rate?

1. First, determine the total number of engagements

Depending on what’s trying to be measured, this could be click, shares, likes, or another type of engagement metric.

2. Next. determine the total number of impressions

This is the total number of views of the post or ad. Often this is counted only in unique views.

3. Calculate the engagement rate

Calculate the engagement rate of the ad or post using the information from steps 1 and 2 and the formula or calculator above.

## FAQ

What is engagement rate?

Engagement rate is a rate that measures how often a person engages with a type of medium, usually an advertisement or social media post. This engagement could be things like shares, likes, or clicks. It could also be a combination of those things.

How do you increase engagement rate?

Simply by making a more appealing advertisement, you can drastically increase the engagement rate.