Enter the total number of impressions and total number of engagements into the calculator. The calculator will evaluate and display the engagement rate of the ad or post.
Engagement Rate Formula
The following formula can be used to calculate the engagement rate on an advertisement or social media post.
ER = E/I *100
- Where ER is the engagement rate %
- E is the total number of engagements
- I is the total number of impressions
Engagement Rate Definition
An engagement rate is a percentage of the number of impressions of an ad or other medium that generate an engagement.
Engagement Rate Example
How to calculate engagement rate
- First, determine the total number of engagements
Depending on what’s trying to be measured, this could be click, shares, likes, or another type of engagement metric.
- Next. determine the total number of impressions
This is the total number of views of the post or ad. Often this is counted only in unique views.
- Calculate the engagement rate
Calculate the engagement rate of the ad or post using the information from steps 1 and 2 and the formula or calculator above.
FAQ
Engagement rate is a rate that measures how often a person engages with a type of medium, usually an advertisement of social media post. This engagement could be things like shares, likes, or clicks. It could also be a combination of those things.
Simply by making a more appealing advertisement, you can drastically increase engagement rate.


Related Terms
engagement rate calculator |
engagement rate formula |
how to calculate engagement rate |
instagram engagement calculator |
engagement calculator |
instagram engagement rate calculator |
influencer engagement calculator |
phlanx engagement calculator |
engagement calculator instagram |
engagement rate calculator instagram |
how to calculate engagement rate on instagram |
facebook engagement rate calculator |
engagement rate instagram calculator |
how to calculate engagement rate on facebook |
how to calculate instagram engagement rate |
influencer engagement rate calculator |
facebook engagement calculator |
twitter engagement rate calculator |
video completion rate formula |
free instagram engagement calculator |
twitter engagement calculator |
instagram engagement calculator free |
check engagement rate instagram |
instagram calculator engagement |
phlanx instagram engagement calculator |
how to calculate facebook engagement rate |
instagram engagement rate formula |
calculate engagement rate facebook |
how to find engagement rate on instagram |
engagement rate calculator facebook |
youtube engagement rate calculator |
facebook page engagement rate calculator |
check instagram engagement rate |
how to calculate engagement rate on twitter |
check engagement rate |
facebook engagement rate formula 2018 |
social media engagement calculator |
how to check engagement rate on instagram |
cost per engagement formula |
engagement rate facebook calculator |
how to calculate engagement on instagram |
engagement rate formula facebook |
how is engagement rate calculated |
facebook engagement calculator free |
how to calculate engagement rate instagram |
engagement calculator facebook |
engagement calculator for instagram |
phlanx engagement rate calculator |
how to calculate twitter engagement rate |
how to find engagement rate on facebook |
how to calculate social media engagement rate |
engagement rate formula instagram |
cost per engagement calculator |
how to find instagram engagement rate |
engagement rate facebook formula |
facebook engagement rate calculator online |
facebook engagement rate formula |
social media engagement rate calculator |
instagram engagement rate calculator free |
engagement rate checker |
how to check instagram engagement rate |
twitter engagement rate calculator online |
instagram post engagement calculator |
facebook engagement rate calculator free |
how to calculate instagram engagement |
influencer engagement calculator instagram |
instagram engagement formula |
how to find your engagement rate on instagram |
how to calculate average engagement rate on instagram |
find instagram engagement rate |
how to find out your engagement rate on instagram |
engagement calculator instagram free |
how does twitter calculate engagement rate |
instagram engagement rate checker |
twitter engagement rate formula |
calculate engagement rate twitter |
how do you calculate engagement rate on instagram |
free engagement calculator |
how to calculate influencer engagement rate |
calculating facebook engagement rate |
how do you calculate engagement rate on facebook |
how to calculate your engagement rate on instagram |
engagement rate calculator twitter |
free twitter engagement calculator |
social engagement calculator |
free engagement rate calculator |
free instagram engagement rate calculator |
engagement influencer calculator |
how to find facebook engagement rate |
how to find your instagram engagement rate |
calculate engagement rate on facebook |
engagement rate twitter formula |
engagement formula instagram |
find engagement rate instagram |
engagement rate twitter calculator |
phlanx influencer engagement calculator |
influencer engagement calculator free |
twitter engagement rate calculator free |
instagram calculator engagement rate |
how to calculate the engagement rate on facebook |
twitter engagement calculator free |
how to find twitter engagement rate |
social media engagement rate formula |
how to calculate your instagram engagement rate |
how is engagement rate calculated on facebook |
how to figure out instagram engagement rate |
how to find out engagement rate on instagram |
average likes on instagram calculator |
formula engagement rate instagram |
how to calculate average likes on instagram |
how to find engagement rate on twitter |
social media engagement formula |
phalanx instagram engagement calculator |
instagram post engagement rate calculator |
engagement rate formula twitter |
how to calculate instagram growth rate |
engagement calculator twitter |
how does instagram calculate engagement |
how to calculate engagement rate on social media |
instagram account engagement calculator |
how to calculate monthly engagement rate on facebook |
how do i find my engagement rate on instagram |
average engagement rate instagram calculator |
how is twitter engagement rate calculated |
how to find my engagement rate on instagram |
online instagram engagement rate calculator |
engagement formula social media |
how to calculate engagement rate for instagram |
instagram story engagement calculator |
engagement rate on instagram calculator |
find your instagram engagement rate |
how do you calculate instagram engagement rate |
linkedin engagement calculator |
how to calculate engagement rate twitter |
free influencer engagement calculator |
engagement on instagram calculator |
how to calculate engagement instagram |
find out engagement rate instagram |
how to calculate social media engagement |
how to find my instagram engagement rate |
engagement ig calculator |
find out instagram engagement rate |
engagement calculator youtube |
instagram engagement calculator online |
social engagement rate calculator |
calculating twitter engagement rate |
average likes per post instagram calculator |
average likes calculator |
how to calculate engagement rate on instagram post |
find my instagram engagement rate |
engagement rate calculator for instagram |
facebook post engagement rate calculation |
find engagement rate on instagram |
how to calculate facebook page engagement rate |
instagram follower growth rate calculator |
best instagram engagement calculator |
how do i calculate my engagement rate on instagram |