Enter the total number of page visits and total number of conversions into the calculator. The calculator will display the conversion rate as a percent and decimal.
- RPM Calculator
- Website Ad Revenue Calculator
- Maximum Revenue Calculator
- Engagement Rate Calculator
- Click Through Rate Calculator
Conversion Rate Formula
The following equation can be used to calculate the conversion rate of a given web page, website, or even a specific advertisement.
CR = V/C
- Where CR is the conversion rate
- V is the total number of visits (or ad clicks)
- and C is the total number of conversions
Conversion Rate Definition
A conversion rate is defined as the ratio of the number of visits or clicks to the total number of conversions.
Conversion Rate Example
How to calculate a conversion rate
- First, you must choose specifically what you are analyzing.
This could be a specific web page, and entire website, a specific ad, or any other type of medium that leads to conversions.
- Next, calculate the total number of visits
Calculate the number of unique visits to the particular location. It’s important to make sure you measure unique visits and not page views. Some users may return to your page at a later time and this would count as an additional page view, but not visit.
- Next, measure the total conversions.
Gather your information needed to determine the total number of conversions.
- Finally, calculate your conversion rate.
Using the information from the steps above, and the equation or calculator, evaluate your conversion rate.
FAQ
A conversion rate is a measure of the rate at which a visitor to a particular web page or other medium engages and achieves the desired goal. Most often this conversion is a sale of a good or service, but it could also be as simple as signing up for and email listing.
The best way to increase conversion rates is through optimizing web pages and advertisements to target people that are more likely to convert.
Related Terms
| ad conversion rate |
| ad conversion rate calculator |
| website conversion rate |
| website conversion |
| facebook conversion rate |
| average website conversion rate by industry |
| conversion optimization services |
| facebook ads conversion rate |
| google ads conversion rate |
| website conversion optimization |
| average website conversion rate |
| conversion rate optimisation services |
| average conversion rate facebook ads |
| conversion rate adwords |
| display advertising conversion rates |
| google adwords conversion rate |
| website conversion optimisation |
| conversion rate formula adwords |
| instagram ad conversion rate |
| website conversion analysis |
| conversion optimisation services |
| instagram ads conversion rate |
| average conversion rate google adwords |
| average conversion rate adwords |
| website conversion rate optimization |
| average conversion rate for google ads |
| conversion rate advertising |
| facebook conversion rate benchmark |
| increase website conversions |
| web conversion rate |
| retargeting conversion rates |
| cvr google ads |
| remarketing conversion rates |
| average conversion rate google ads |
| increase website conversion rate |
| youtube ad conversion rate |
| amazon ppc conversion rate |
| website conversion optimization services |
| site conversion rate |
| improve website conversion |
| website conversion funnel analysis |
| website conversion rates by industry |
| youtube ads conversion rate |
| average facebook conversion rate |
| google adwords conversion rate averages by industry |
| google shopping conversion rate |
| conversion rate instagram ads |
| good website conversion rate |
| google ads average conversion rate |
| facebook average conversion rate |
| linkedin ads conversion rate |
| repeat rate google ads |
| average website conversion rate 2018 |
| facebook lead ads conversion rate |
| facebook ads average conversion rate |
| improve website conversion rate |
| conversion rate for google ads |
| high click through rate low conversion |
| conversion optimization for ecommerce website |
| display ads conversion rate |
| google shopping ads conversion rate |
| google ads repeat rate |
| good conversion rate for facebook ads |
| cpc cost per conversion |
| display ad conversion rate |
| improve adwords conversion rate |
| conversion rate in google ads |
| b2b website conversion rates |
| high conversion websites |
| conversion rate for ecommerce sites |
| view through conversion rate |
| average conversion rate linkedin ads |
| conversion rate web analytics |
| fb ads conversion rate |
| linkedin ad conversion rates |
| web conversion optimization |
| conversion rate formula in adwords |
| conversion rate of instagram ads |
| average site conversion rate |
| cpm conversion rate |
| ecommerce website conversion rate |
| linkedin inmail conversion rate |
| best converting ecommerce websites |
| typical website conversion rate |
| average google adwords conversion rate |
| improving user experience and conversions |
| page load time impact on conversion |
| conversion rate of google ads |
| pinterest ads conversion rate |
| on site conversion |
| average conversion rate for linkedin ads |
| highest converting ecommerce sites |
| facebook ads conversion rate by industry |
| average conversion rate instagram ads |
| facebook ads success rate |
| amazon ppc average conversion rate |
| tv ad conversion rate |
| bing ads conversion rate |
| average conversion rate for display ads |
| facebook ad success rate |
| average conversion rate of a website |
| conversion rate google shopping |
| web traffic conversion |
| google cost per conversion |
| good conversion rate adwords |
| average conversion rate for google adwords |
| youtube ad conversion rate 2018 |
| average conversion rate for youtube ads |
| conversion rate of ecommerce website |
| average ad conversion rate |
| conversion rate youtube ads |
| website traffic conversion |
| twitter ads conversion rate |
| conversion rate website traffic |
| facebook retargeting conversion rate |
| adsense conversion rate |
| google display network conversion rate |
| page load time conversion rate |
| average conversion rate of facebook ads |
| real estate adwords conversion rate |
| typical facebook ad conversion rates |
| average conversion rates for ecommerce sites |
| conversion rate in advertising |
| conversion rate in facebook |
| website traffic conversion rate |
| adwords repeat rate |
| amazon advertising conversion rate |
| social media advertising conversion rates |
| cost per click conversion rates |
| conversion rate of youtube ads |
| google adsense conversion rate |
| digital advertising conversion rates |
| wordstream average conversion rate |
