Enter the total number of page visits and a total number of conversions into the calculator. The calculator will display the conversion rate as a percent and decimal.

Conversion Rate Formula

The following equation can be used to calculate the conversion rate of a given web page, website, or even a specific advertisement.

CR = V/C
  • Where CR is the conversion rate
  • V is the total number of visits (or ad clicks)
  • and C is the total number of conversions

Conversion Rate (from clicks) Definition

Conversion Rate (from clicks) refers to the percentage of website visitors who take a desired action after clicking on an advertisement or landing on a webpage.

It measures the effectiveness of a marketing campaign or website in engaging and persuading users to complete a specific goal, such as making a purchase, filling out a form, or subscribing to a newsletter.

Conversion Rate is a crucial metric for businesses as it directly reflects the success of their online marketing efforts.

By analyzing the percentage of visitors who convert, companies gain insights into the effectiveness of their website design, content, and overall marketing strategy.

A high conversion rate indicates that a significant portion of users are taking the desired action, resulting in increased sales, leads, or other valuable outcomes.

Conversion Rate aids in optimizing marketing campaigns. By tracking the rate across different channels, businesses can identify the most successful ones and allocate resources accordingly.

This allows them to focus on the platforms that generate the highest conversion rates, ensuring efficient utilization of time, effort, and budget.

Conversion Rate also assists in evaluating the return on investment (ROI) of marketing initiatives.

By comparing the cost of acquiring traffic with the number of conversions, businesses can determine the profitability of their marketing campaigns. This information helps in making informed decisions regarding budget allocation and resource allocation.

Conversion Rate Example

How to calculate a conversion rate

  1. First, you must choose specifically what you are analyzing.

    This could be a specific web page, an entire website, a specific ad, or any other type of medium that leads to conversions.

  2. Next, calculate the total number of visits

    Calculate the number of unique visits to the particular location. It’s important to make sure you measure unique visits and not page views. Some users may return to your page at a later time and this would count as an additional page view, but not a visit.

  3. Next, measure the total conversions.

    Gather your information needed to determine the total number of conversions.

  4. Finally, calculate your conversion rate.

    Using the information from the steps above, and the equation or calculator, evaluate your conversion rate.

FAQ

What is a conversion rate?

A conversion rate is a measure of the rate at which a visitor to a particular web page or other medium engages and achieves the desired goal. Most often this conversion is a sale of a good or service, but it could also be as simple as signing up for an email listing.

How do i increase conversion rate?

The best way to increase conversion rates is through optimizing web pages and advertisements to target people that are more likely to convert.

conversion rate calculator
conversion rate formula