Calculate cost per completed view from total advertising spend and completed views, or find the spend or views needed when one value is missing.

Cost Per Completed View Calculator

Enter any 2 values to calculate the missing variable

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Cost Per Completed View Formula

The following equation is used to calculate the Cost Per Completed View.

CPCV = TCS / CV
  • Where CPCV is the cost per completed view ($/view)
  • TCS is the total cost spent ($)
  • CV is the number of completed views

To calculate the cost per completed view, divide the total advertising spend by the number of completed views.

What is a Cost Per Completed View?

Definition:

Cost Per Completed View is a metric used in digital advertising that measures the average cost incurred by an advertiser each time a viewer completes watching a video advertisement. This metric is useful for evaluating the performance and efficiency of video campaigns.

How to Calculate Cost Per Completed View?

Example Problem:

The following example outlines the steps and information needed to calculate the Cost Per Completed View.

First, determine the total advertising budget spent. In this example, the total cost spent was $300.00.

Next, determine the number of completed views. In this scenario, there were 600 views that were watched to completion.

Finally, calculate the cost per completed view using the formula above:

CPCV = TCS / CV

CPCV = $300 / 600

CPCV = $0.50 per completed view

FAQ

What factors can affect the cost per completed view?

The cost per completed view can be influenced by factors such as the length of the video ad, the targeting methods used, the quality and relevance of the content, and the platforms on which the ads run. Additionally, competition within the advertising space can also impact how much you spend to achieve completed views.

How can I reduce my cost per completed view?

To reduce your cost per completed view, consider refining your audience targeting so that your ads reach the most relevant viewers, producing engaging video creative to encourage viewers to watch the ad in its entirety, and experimenting with different ad placements or platforms to find those that yield the highest completion rates at the lowest cost.

Is a lower cost per completed view always better for my campaign?

Generally, a lower cost per completed view can indicate efficient ad spending. However, the true value of a completed view also depends on whether it drives the desired post-view action (such as purchases or sign-ups). Balancing cost metrics with your overall marketing goals and return on investment is crucial.