Cost Per Lead (CPL) Calculator

Enter the total marketing spend and the total number of new leads into the calculator to determine the cost per lead.

Cost Per Lead Formula

The following formula is used to calculate a cost per lead.


  • Where CPL is the cost per lead
  • MC is the total marketing cost
  • TL is the total number of new leads

Cost Per Lead Definition

Cost per lead, or CPL for short, is defined as the total expense it takes to generate one business lead. These expenses include anything that went into the marketing that generated the leads.

Cost Per Lead Example

How to calculate a cost per lead?

  1. First, determine the total marketing cost.

    Calculate the total marketing cost that it took to generated the set of leads.

  2. Next, determine the number of new leads.

    Determine the total number of leads generated.

  3. Finally, calculate the cost per lead.

    Use the equation above to calculate the cost per lead.


What is a lead?

In marketing a lead is defined as a business opportunity or potential new customer that has come to your business.

cost per lead calculator
cost per lead formula