Calculate monthly cost per user, a price at a target margin, or a simplified revenue LTV:CAC estimate. Revenue LTV excludes service costs and does not establish profitability.
Related Calculators
Cost Per User Formula
The following equation is used to calculate the Cost Per User.
- Where CPUS is the cost per user ($/user)
- OC are the total operational running costs ($)
- U is the number of users on the platform
To calculate cost per user for a period, divide running costs by a matching user count. The calculator normalizes monthly, quarterly or annual costs to a month using an average monthly active-user count.
What is Cost Per User?
Definition:
Cost per user is a term most often used in technology and software sectors to describe the operation/running costs of one user on a platform such as a SaaS.
How to Calculate Cost Per User?
Example Problem:
The following example outlines the steps and information needed to calculate Cost Per User.
First, determine the total running costs of the platform. In this example, the software takes a total of $50,000.00 to run on an annual basis.
Next, determine the number of users using the software. This is found to be 2,500.
Finally, calculate the cost per user using the formula above:
CPUS = OC / #U
CPUS = $50,000.00 / 2,500
CPUS = $20 / user / year, or approximately $1.67 / user / month for the same average user count.
